With automation becoming a necessity in today’s world of personalized, high-touch marketing, there are so many platforms to choose from and it can be hard to know which one is right for your organization. After years of fielding questions and working within almost every major platform in the industry, we have put together a helpful…
Simply put lead scoring is a way to give an automatic “grade” or “score” to your leads based off their likelihood to close. The leads in the top of your funnel will have a lower score or grade than the ones that have moved (or have been nurtured) to lower stages of your funnel. Scores…
