With automation becoming a necessity in today’s world of personalized, high-touch marketing, there are so many platforms to choose from and it can be hard to know which one is right for your organization. After years of fielding questions and working within almost every major platform in the industry, we have put together a helpful…
Simply put lead scoring is a way to give an automatic “grade” or “score” to your leads based off their likelihood to close. The leads in the top of your funnel will have a lower score or grade than the ones that have moved (or have been nurtured) to lower stages of your funnel. Scores…
We are seeing a growing rise in the amount of organizations who are automating large portions of their operations through joint CRM, Service and Marketing Automation Platforms. And to be considered geeks who found their cool doing this stuff, we sure do love it! Here are just a few examples of making this happen! Birthday…
Having been on the front lines of Marketing for the better part of two decades, we have seen trends come and go, tactics shift, new technology emerge (including the introduction of social and digital targeting) however we have never seen anything like this in all our years. When COVD-19 took center stage, all the clients…
