Tumblr, a microblogging platform with 544 million users came to us with the need to prove out email marketing for the platform. This included a pilot test where we would define the email marketing strategy and content pillars as well as full-scale global rollout with implementation of their marketing automation arm, HubSpot.
Because of tumblr's size and reach, it was important to ensure all major components were thought through. This included content themes, time zones, email providers on the users end as well as Tumblr's core goals as an organization. Using HubSpot as their CRM and Marketing Automation Platform, we were able to convert the designs into responsive based HTML modules for ease of use and scale that operation into programmatic emails to hone in on specific user interests across the user base. We were able to use HubSpot as the tech infrastructure to help us pilot the strategy and ultimately rollout it out system wide.