The Kirkland Company
TKC's challenge was their opportunity - EXPLOSIVE GROWTH. TKC is in 11 states across the southeast and they are the premier brokerage firm for multifamily apartments and land. Having been in business for over a decade, they wanted their look, tone and feel to match their growth and expertise in the markets they serve. Through our discovery process we found that not only did we want to refresh their brand and all of the associated collateral but we also had an opportunity to streamline their back-office operations and infrastructure so they could continue to scale and protect / increase margins.
We started where we always start - the plan. We knew we would be operating across multiple disciplines: marketing, operations and sales operations. Through our work with them, we have re-envisioned their brand, honed in their messaging, increased their lead volume by 30% and have streamlined multiple systems through a new CRM and Marketing Automation.