The Kentucky Bourbon Boys (KBB) had reached a growth plateau within their current organizational structure, recognizing untapped potential for further expansion. To propel their growth trajectory without proportionally increasing overhead costs, they sought a strategic growth plan. This plan aimed to attract new business opportunities while also streamlining operations for scalability.
Through a series of discovery sessions, we engaged with the leadership team to develop a comprehensive marketing roadmap. This roadmap encompassed a revamped digital marketing strategy, a strategically designed online presence aimed at enhancing awareness and driving acquisition, as well as updates to the brand's look, tone, and feel. Additionally, we proposed enhancements to back-office processes and implemented marketing automation solutions. Our ongoing collaboration with KBB has solidified MVMT as not only a strategic partner for driving growth and profitability but also as a reliable tactical execution team in their day-to-day operations.
Every client we work with is in need of a Marketing Plan – an objective look at what Marketing’s responsibilities are and their value to the organization. Through our process, we distill down something seemingly complex into an actionable plan month over month, quarter over quarter. We work to tie the outcomes to the growth and success of the business to help those not in Marketing understand their importance.
KBB had been conducting marketing efforts through both paid and organic channels, but they recognized that they were only scratching the surface of their potential. By conducting thorough account audits, optimizing existing strategies, and assuming control of all marketing channels, we successfully elevated their conversions across the board, all while maintaining their existing advertising budgets.
At the core of KBB’s daily sales operations resides a highly converting website designed to cater to both researchers and ready-to-purchase customer profiles. This mobile-responsive asset serves as the primary sales engine for KBB, showcasing their expertise, various packages, and enticing offerings. Following a revamp of its user interface (UI) and user experience (UX), the website has experienced significant improvements in conversion rates, increased time spent on site, and a reduction in bounce rates—all contributing to a noticeable uptick in sales.
At the core of KBB’s daily sales operations resides a highly converting website designed to cater to both researchers and ready-to-purchase customer profiles. This mobile-responsive asset serves as the primary sales engine for KBB, showcasing their expertise, various packages, and enticing offerings. Following a revamp of its user interface (UI) and user experience (UX), the website has experienced significant improvements in conversion rates, increased time spent on site, and a reduction in bounce rates—all contributing to a noticeable uptick in sales.
At the heart of all outbound marketing efforts, website management, and internal operational processes lies HubSpot. This CRM and Marketing Automation tool seamlessly connects marketing leads with customer interests, facilitating direct bookings, sales, and revenue generation for KBB. Additionally, KBB’s CRM platform supports functions beyond marketing, including recruiting, internal project management, and live chat for rapid customer service initiatives.
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