TKC's challenge was their opportunity - EXPLOSIVE GROWTH. TKC is in 11 states across the southeast and they are the premier brokerage firm for multifamily apartments and land. Having been in business for over a decade, they wanted their look, tone and feel to match their growth and expertise in the markets they serve. Through our discovery process we found that not only did we want to refresh their brand and all of the associated collateral but we also had an opportunity to streamline their back-office operations and infrastructure so they could continue to scale and protect / increase margins.
We started where we always start - the plan. We knew we would be operating across multiple disciplines: marketing, operations and sales operations. Through our work with them, we have re-envisioned their brand, honed in their messaging, increased their lead volume by 30% and have streamlined multiple systems through a new CRM and Marketing Automation.
Every client we work with is in need of a Marketing Plan – an objective look at what Marketing’s responsibilities are and their value to the organization. Through our process, we distill down something seemingly complex into an actionable plan month over month, quarter over quarter. We work to tie the outcomes to the growth and success of the business to help those not in Marketing understand their importance.
The goal with the CRM implementation was to merge data living in different locations, streamline their leads process as well as increase the efficiency in their back-office. We chose Hubspot because of its all-inclusive nature across marketing, sales and operations. Converting and mapping over 100,000 records with cross-object associations dating back to 2002 with the data integrity they needed was no small feat.
The goal with the CRM implementation was to merge data living in different locations, streamline their leads process as well as increase the efficiency in their back-office. We chose Hubspot because of its all-inclusive nature across marketing, sales and operations. Converting and mapping over 100,000 records with cross-object associations dating back to 2002 with the data integrity they needed was no small feat.
Email marketing for TKC accounts for a massive amount of their lead volume which directly correlates to their deals and transactions. Knowing the importance of this, we wanted to take a fresh look at this while not necessarily fixing something that wasn’t “broken”. By adding in larger imagery, key callouts and cross-sell opportunities, we have increased their lead volume by 30% from this channel (~900 qualified leads in a single month).
Because of their industry, print is a large component of the leads and deal processes. We worked with TKC to carry over all of their upgraded digital branding to the print format as well. This includes property case studies, material about the organization as well as inforgraphics.
Because of their industry, print is a large component of the leads and deal processes. We worked with TKC to carry over all of their upgraded digital branding to the print format as well. This includes property case studies, material about the organization as well as inforgraphics.
TKC uses their website primarily for lead generation on deals they are working on. We knew the property filters and the automation that happens in coordination with their leads process was going to be huge. We were able to increase the functionality of the property filters through a three-layer category system and improve their leads approval and autoresponder process through the integration of their website, CRM, marketing automation and a mobile application.
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