Helion is a fast growing industrial consulting firm based out of Nashville, TN focused on supporting manufacturers in getting their projects done on time, and on budget. Operating out of 6 states, they were in need for a brand that would match not only the caliber of work they do for their clients but also supported where they were headed as an organization. With the amount of new talent they were bringing on, they also needed a way to market to the internal team around the mission and vision of the organization, creating organizational alignment.
We were able to partner with Helion using our MVMT 360 solution which allowed us to update their brand messaging, their look/tone/feel and begin to implement a set of systems and processes to automate marketing, sales and back-office operations for scale. Like many of our MVMT 360 clients, the work we do with Helion is ongoing.
Every client we work with is in need of a Marketing Plan – an objective look at what Marketing’s responsibilities are and their value to the organization. Through our process, we distill down something seemingly complex into an actionable plan month over month, quarter over quarter. We work to tie the outcomes to the growth and success of the business to help the entire organization understand their importance.
The illustration is a depiction of one of our marketing plans.
As we worked with Helion on their rebrand and relaunch, we wanted to make sure there was consistency with everything we did. From the emails, to PPTs to word docs, everything now has a consistent look and feel from asset to asset.
As we worked with Helion on their rebrand and relaunch, we wanted to make sure there was consistency with everything we did. From the emails, to PPTs to word docs, everything now has a consistent look and feel from asset to asset.
A central component to any organization’s marketing and brand awareness is their website. From the design, user flow, copy and build, we took Helion from beginning to end. One of our goals when working with clients on their website is to take the friction out of the process. With the amount of micro-decisions that are made throughout a web process, we have seen this be a frustrating and overwhelming process for so many individuals. With our unique approach, our clients really don’t get bogged down in the details and lean on us to make all the driving and tactical decisions knowing that we are aligned on the outcome – more conversions!
One of the most important things to Helion was bringing cohesion and unity to their fast-growing and young team, that is also spread across multiple states. We worked with the team to rebrand their events and turn them into experiences for the organization. The goal was to make each physical event that Helion has legendary – giving the team something to look forward to. Wether it is US based or International, we drive every component of it for Helion!
One of the most important things to Helion was bringing cohesion and unity to their fast-growing and young team, that is also spread across multiple states. We worked with the team to rebrand their events and turn them into experiences for the organization. The goal was to make each physical event that Helion has legendary – giving the team something to look forward to. Wether it is US based or International, we drive every component of it for Helion!
Core to what we do – optimize and automate. Not only did we have the ability to bring marketing automation into Helion’s marketing processes, we were able to leverage it for their back-office processes streamlining hiring and onboarding and so much more!
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